In my former life at Oliver Russell, I worked on many projects for Hewlett-Packard targeting small businesses for printers, toner, paper, etc. For HP, targeting small businesses is big business. In-house marketing is a smart consideration for many businesses (specifically smaller ones) — the cost benefits are easy to see. Using free (or cheap) templates…
Monthly Archives:: August 2007
First Impressions
Making a good first impression is paramount.That’s why Tena Lokken chose to work with Carew Co. to create a personal calling card. As a creative assignment, this is a difficult challenge. How can you represent someone’s personality when you just met them? Easy. Get to know them by asking good questions (and listening to the…
Idaho AIGA — It’s On!
Well, it’s official — AIGA Idaho is a real-deal organization. According to the website, there were 20 new members as of the first event. I hope to get involved in the organization in some capacity, and have been speaking with the folks leading the charge (and trying to get an old classmate to come speak)….
Hitting the Ground Running
July has been a whirlwind month — it’s safe to say month number one was a success. I’ve gotten a lot done and landed some excellent projects (for good clients). The roster is a diverse mix of industry segments and types of work (from web to print to direct marketing). I’m working with a few…