I’ve recently enjoyed an article about the pitfalls of design by committee, called “How to Ruin a Web Design — The Design Curve“. The author sarcastically writes about the situation of “design by committee” (and has some great charts to “prove” it). The article is humorous, but makes a great point: more time spent or…
Monthly Archives:: September 2007
E for Effective
A good email marketing strategy can lead to major success. It’s possible for email to look good AND be extremely effective. To get started, look into your customer database. Is your list “legal?” Have they double-opted in? How will you deal with opt-outs (note: this can be an automated process)? The implications are an important…
A “Sign” of the Times
We got a flashy new interior sign installed yesterday (some bling for the walls). The sign was designed and produced by Sue Cook and the team at Sue Cook Design. If you need high quality signage, she’s the person to call. Thanks, Sue.
STATISTICS: Breakdown of Work
How the current projects shake out: Consulting/Strategy: 5%, Brand Identity: 20%, Graphic Design: 15%, Advertising: 10%, Direct Marketing: 15%, Interactive/Web 35%