Collaborating with the developer, business consultant, and sales team, we named and branded the subsets of the commercial offering. The sub-brand icon is a visual representation of the main intersection at the core of the community. It was important for the sub-brands to have a authentic Mediterranean/Italian feel in support of the brand. We looked…
Monthly Archives:: April 2008
Prodigy Sports
With a well-designed logo in hand, it was time to shift to the web presence (logo by The Joe Bosack Graphic Design Company). In order to speak to senior level executives looking to fill mid-to-senior level roles in the professional sports industry, the site needed to be simple and intuitive. Also, it had to launch…