We are skilled at many things: crafting strategic marketing plans, conceiving creative advertising campaigns, building beautiful websites, designing thoughtful interfaces, and harnessing technology. That said, we are Graphic Designers! We …
Archive for the ‘Opinion’ Category
Show and Tell: Postcrossing
Posted On July 30, 2009
I love random! I love people! I love getting personal things in the mail; the smallest note from someone is a gift! All of these elements add up to why …
Social Media a la Mode
Posted On July 7, 2009
I have a degree in Communication with an emphasis in Public Relations and Art. I like to think of myself as a visual communicator. I’m another creative mind in the …
Logo or Brand Identity?
Posted On July 28, 2008
They aren’t the same thing. There I said it. It’s our opinion and we’re sticking to it. Read more.
Why Idaho Needs AIGA
Posted On May 20, 2008
This is great news, but how can it really help the Idaho design community? What does AIGA do as an organization to help the design community?
AIGA is about breaking barriers …
Fresh Meat
Posted On March 28, 2008
Last Tuesday evening, I had the wonderful experience of being a part of “mock” interviews for the soon-to-graduate graphic designers at NNU. I’ve done this a few times in the …
AIGA: The Student Transition to Agency Life
Posted On February 16, 2008
I’ve always been passionate about helping young, up and coming graphic designers. I try to give as much time as I can to students and young designers. I’ve taught as …
You Need a Blog
Posted On February 1, 2008
I’ve been discussing blogging recently with many of my peers, clients, partners (and anyone who will listen). Blogging is an simple way to create a personality, highlight expertise, and make …
Personality Matters
Posted On January 9, 2008
Companies and businesses, like people, need a strong personality to stand out. Consumers want to “connect” with brands/businesses/companies — these “connectors” or “evangelists” are recommenders of products and services that …
The Importance of Original Content
Posted On December 20, 2007
In addition to your brand / business / organization having personality, it’s also important to develop original content. This content may simply support your personality, but it also builds deeper …
