I have a degree in Communication with an emphasis in Public Relations and Art. I like to think of myself as a visual communicator. I’m another creative mind in the …
Archive for the ‘Technology’ Category
Vale Wine Co. Website
Posted On January 27, 2009
We’re fortunate to have met Winemaker John & Vicki Danielson and their business partners. They are great clients/people who were active participants in the process are open to our ideas …
The Best Way to Help the Most People
Posted On September 22, 2008
The creative team consisted of David Cook (SMG), Kristy Weyhrich (W Design), Dave Sloyer (Wirestone), Paul Carew (me) and our wonderful clients at United Way of Treasure Valley (It’s important …
Making the most of “thank you”
Posted On August 24, 2008
Earlier this year, we made an in-kind donation to The Cabin (formerly known as “The Log Cabin Literary Center”). Carew Co. is an official sponsor of the Alexander McCall Smith …
Epionce.com
Posted On May 28, 2008
It was a behemoth project with many technology upgrades and new functionalities. It was a well-planned and organized affair on both …
How to Build Deeper Relationships
Posted On March 23, 2008
A huge thank you to the Idaho Wines Commission for inviting me to speak on the topic of “How to Build Deeper Relationships With Your Customers.” The talk addressed the …
You Need a Blog
Posted On February 1, 2008
I’ve been discussing blogging recently with many of my peers, clients, partners (and anyone who will listen). Blogging is an simple way to create a personality, highlight expertise, and make …
The Elongated Tail
Posted On December 13, 2007
You may be familiar with the book, “The Long Tail,” by Chris Anderson. I learned about it at a week-long AIGA session at Harvard School of Business from a classmate. …
How to Ruin a Web Design
Posted On September 30, 2007
I’ve recently enjoyed an article about the pitfalls of design by committee, called “How to Ruin a Web Design — The Design Curve“. The author sarcastically writes about the situation …
In-House Marketing Can Look Good
Posted On August 29, 2007
In my former life at Oliver Russell, I worked on many projects for Hewlett-Packard targeting small businesses for printers, toner, paper, etc. For HP, targeting small businesses is big business. …
