What ‘Whip/Nae Nae’ taught us about social media monitoring

Posted & filed under Confab, Technology.

We’re big fans of “Whip/Nae Nae” around here (and not just because it’s an earworm). It’s because — crazy as it sounds — it had a big part in showing us the power of social media monitoring. See, our clients aren’t new to social media. Nearly everyone has some presence these days, either on Twitter,…

We are Graphic Designers.

Posted & filed under Community, Confab, Culture, News, Opinion, Technology.

We are skilled at many things: crafting strategic marketing plans, conceiving creative advertising campaigns, building beautiful websites, designing thoughtful interfaces, and harnessing technology. That said, we are Graphic Designers! We value illustration, typography, color theory, infographics, and all things design. Specifically, we help our clients meet business goals with strategic design — design that gets…

New Work: Red Sky Public Relations

Posted & filed under New Work, Show and Tell, Technology.

We’ve been thrilled to watch the agency expand and succeed in the past few years and have enjoyed a wonderful partnership with our friends at Red Sky. In late 2010, we were hired to update and modernize the Red Sky website in terms of the Interface Design, Blog Integration, and Website Code. The new site…

New Work: Barrique 33 Wine Tours

Posted & filed under Culture, New Work, Technology.

In order to sell luxury tours in the United States, Claude was in need of Brand that truly represents the Bordeaux experience. The Brand Identity needed to capture the heritage and juxtaposition of historic Bordeaux culture and modern/luxury travel. Our design team knew we had something when Ryan Lascano shared his initial sketch of a…

Social Media a la Mode

Posted & filed under Boise, Confab, Culture, Opinion, Technology.

I have a degree in Communication with an emphasis in Public Relations and Art. I like to think of myself as a visual communicator. I’m another creative mind in the office, trying to hone in where I can best apply myself. I’m here for Carew Co., our clients and projects, gluing it all together. Before…

Vale Wine Co. Website

Posted & filed under Boise, Culture, New Work, Technology.

We’re fortunate to have met Winemaker John & Vicki Danielson and their business partners. They are great clients/people who were active participants in the process are open to our ideas and opinions along the way. Due to this balance and ability to be trusted guides in our exploration, the result is something we’re very proud…

The Best Way to Help the Most People

Posted & filed under Boise, Community, New Work, Technology.

The creative team consisted of David Cook (SMG), Kristy Weyhrich (W Design), Dave Sloyer (Wirestone), Paul Carew (me) and our wonderful clients at United Way of Treasure Valley (It’s important to mention that the video work was donated by NXNW and the photography donated by Todd Meier). The campaign, titled “The Best Way to Help…

Making the most of “thank you”

Posted & filed under Boise, Community, Events, Technology.

Earlier this year, we made an in-kind donation to The Cabin (formerly known as “The Log Cabin Literary Center”). Carew Co. is an official sponsor of the Alexander McCall Smith appearance at The Egyptian as part of the annual “Readings & Conversations” series. That said, this blog post is not meant to toot our horns…

Epionce.com

Posted & filed under New Work, News, Technology.

It was a behemoth project with many technology upgrades and new functionalities. It was a well-planned and organized affair on both sides of the fence — a true client/agency collaboration. We’re thrilled with the final results and very proud of the work. The success of this project was mainly due to tons of technical planning…

How to Build Deeper Relationships

Posted & filed under Boise, Culture, Technology.

A huge thank you to the Idaho Wines Commission for inviting me to speak on the topic of “How to Build Deeper Relationships With Your Customers.” The talk addressed the importance of crafting original content as a technique to build more meaningful relationships with customers. By adding more content on the web and pushing it…