First Impressions

Making a good first impression is paramount.That’s why Tena Lokken chose to work with Carew Co. to create a personal calling card. As a creative assignment, this is a difficult challenge. How can you represent someone’s personality when you just met them? Easy. Get to know them by asking good questions (and listening to the answers).

Here’s what Tena had to say about the project:
“Having retired early from my high-tech career, I was without a business card. I frequently found myself writing my phone number and email address on post-its, scraps of paper, old receipts and deposit slips from my check book. I wanted something simple yet sophisticated that felt like a reflection of my personality and style. I liked the calling card design so much that I asked Paul to modify the design to create a note card as well. I am thrilled with both. Best of all, I no longer need to search my purse for a pen and scrap of paper to jot down my cell phone and email address.”

Thanks for the great project, Tena. It was a pleasure…