New Work: WolfWare TableWare

It was a flattering experience when fine artist and illustrator Elizabeth Wolf asked for help with a new business idea. I’ve always been a huge fan of her illustration work (”Zooman and the Sign” is one of my favorites).Liz has taken her artwork to a new canvas — tableware. Every piece is custom, hand-painted, one-of-a-kind tableware. Not only are they custom — each piece is customized. Liz works with her customers to create artwork that meets their vision.

The first order of business was to create a brand identity for the new company. Liz required a logomark that had a “feeling” of heritage, with a modern twist. We discussed “Chinese chops” as inspiration, as well as a logo that could be made into a rubber stamp to “sign” her artwork. The final result is simple and sophisticated — exactly what Liz was looking to achieve.

Stay tuned for an e-commerce enabled website coming soon! For now, you can order directly by calling Liz directly: 1-888-251-1713.