New Work: Prodigy Sports

A professionally-designed website was crucial to the success of Prodigy Sports, an new executive search, marketing and consulting firm in New York City. With a well-designed logo in hand, it was time to shift to the web presence (logo by The Joe Bosack Graphic Design Company). In order to speak to senior level executives looking to fill mid-to-senior level roles in the professional sports industry, the site needed to be simple and intuitive. Also, it had to launch within a week and a half, as a banner ad was placed in an industry email blast called “Street & Smith’s Sports Business Daily.” The banner and site led to a new job search from the Orlando Magic the very same day. It’s safe to say that a tight timeline doesn’t have to be a barrier—if the project has clear parameters and goals set early in the process. It’s safe to say the site was a slam dunk…