In order to sell luxury tours in the United States, Claude was in need of Brand that truly represents the Bordeaux experience. The Brand Identity needed to capture the heritage and juxtaposition of historic Bordeaux culture and modern/luxury travel. Our design team knew we had something when Ryan Lascano shared his initial sketch of a hand-drawn typographic mark. Our clients loved the reflection of traditional typography and the highlighted ’33′ to represent the French code for the region.
With the Brand Identity fermented, it was time to get to work on the Barrique 33 Wine Tours website. Our creative strategy was to capture the richness and flavor of the region, reflect the personality of the hosts, and offer an interactive experience for visitors. The beautifully branded and user-centric website touts the epicurean adventure that awaits our target audience in France. The cross-cultural experience is best summed up by the brand messaging statement, “Our Heritage. Your Adventure.”
The only thing left on our to do list is to plan a trip to Bordeaux to taste some wine!