When we received the call to brand Boise’s newest wine bar, there was no question that we would accept the challenge.

We were impressed with the Bodovino concept, and after lots of research, can confirm that self-guided wine tasting is a highly entertaining experience. Choosing a pour 1, 3, or 5-ounce increments allows the visitors to sample a lot of varieties in a single trip.┬áMore importantly, one can sample an ounce of a high-priced wine (for example, an ’09 Opus One). Inspired by Spanish culture, we were able to capture the interactive experience in the brand visual language.