PREHISTORIC BRAND INSPIRATION
We were fortunate to have partnered with Cinder brand before wine was in the bottle. We’ve enjoyed an excellent relationship over the past seven years, and are proud to be Cinder’s agency partner.
The Brand Identity and packaging represents the dramatic layers of lava and rock of Snake River Valley AVA’s prehistoric history. The visual language is a study in minimalism, which ensures the label is recognizable and stands out at point of purchase. The core graphic element of the brand is a minimal “seam” that ensures consistency in every marketing effort for the brand. The look and feel that is achieved reflects the sophistication and high level of quality of the wine. The seam can change color as with each variety, but is ever present in the packaging. We have evolved the brand for the Small Lot Series to include an overhead view of abstract lava flow and rock formations to extend the visual language.
The packaging work is published in “The Big Book of Packaging,” published by Harper Collins.